Veri fruit gums
I created this set of illustrations and packaging for Veri, a fictional natural candy brand focused on pure ingredients and transparent branding. The concept was to emphasize an honest, clean product, which led to the minimal packaging design with an all-white aesthetic. This approach contrasts sharply with the bold, colorful packaging of most competing candy brands, making Veri a standout product on the shelves.
CLIENT: Self initiated
CATEGORY: Packaging Design, Illustration
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