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animation

EXPERIMENTAL ANIMATION

3D software makes it possible to almost effortlessly create fluent and slick animations. But sometimes the tone of voice used in a campaign demands a different, more hands on/organic feel. With modern tools this is a challenge in itself since it is specifically designed to iron out all imperfections that we associate with an organic look.

Some time ago we created a character called Mr. van Aa that is used throughout a large number of communication tools for Avoord. Next to the 2D vector style images we also created a 3D model of the same character that turned out to be the perfect subject for this animation test.

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